Living in a grand mansion, driving a large sedan, buying luxury goods,
consuming more of everything…. to-day, ubiquitous advertisements
induce people to possess more and more.
However, the earth's vital resources are rapidly being depleted which means if people continue to consume in this way, even providing them with another earth will not satisfy their endless needs.

However, as consumers, how many people have realised the gravity of these problems? And how many people would like to control their desires and change their consumption habits? At present, the public's awareness, especially of the consequences of young people's consumption values, will have a decisive influence on whether the economy of China can maintain sustainable development.